Why this matters
Most business plans fail one of two tests: the numbers don't add up, or the story doesn't match the numbers. Ours pass both — because the same team writes the story and builds the model.
What to expect
1. Discovery workshop
A 2-hour session (in person or over video) to unpack the idea, market, competition, and what could go wrong.
2. Financial model
A 3- to 5-year Excel model with monthly detail for year one. Revenue, costs, capex, working capital, and financing all clearly linked so you can flex any assumption.
3. Written plan
A 20–35 page document: summary, market, product, operations, team, financials, risks, and appendices.
4. Investor or bank pack
A short slide deck and a one-page teaser that make it easy for a lender or investor to say yes.
What you provide
- Your idea and any market research you've done
- Historical numbers, if the business already exists
- Pricing, supplier quotes, and cost info
- CVs for the founding team
3–5 weeks depending on complexity.
- Written business plan (PDF and Word)
- Financial model (Excel, unlocked so it's yours)
- Investor slide deck
- One-page teaser
Real example
Strong concept but a spreadsheet that couldn't survive a serious investor's questions.
New model, new plan. Raised USD 180k of seed funding within 90 days from a regional investor.
Jargon buster
- Capex
- Capital expenditure — money spent on equipment or property you'll use for years.
- Working capital
- The cash you need to keep the day-to-day running smoothly.